Cointreau is an orange liqueur well known all over the world. What's his history? How is it made?
To answer those questions, the brand wanted to create educational content on the liqueur and its role in cocktails.
The other objectives of the videos were to develop more general knowledge about Cointreau's taste and its authenticity, by defining better its origins related to terroir and savoir faire.
What about a visual cocktail to reflect Cointreau's unique story? Mix-media & collage techniques were chosen to give an overall aspect of traditions vs modernity.
Credits
Art Direction : Linh Truong & Julien Stecken
Production : 87seconds
Agency : Sowine